Shel's engaged in a new project to, in his words:
I have 60 days to produce three anecdotal research reports on The Americas; Asia Pacific and Europe-Mediterranean-West Asia and I need your help.
A report on what?
Here's what I am doing. I am trying to answer a single, overwhelming question: "What is going on in the world with regard to social media? I am looking for useful statistics, but those are often outdated before they are published as we learned with the book.
And Shel needs our help on this project:
I suggested to Mike that we conduct and report on this project, transparently, online on this site in the same way Robert and I wrote Naked Conversations. If the book had magic, had not come from the research or the actual writing. It came from the collaboration we had shared with the blogosphere. Bloggers gave us leads. They corrected the facts. They let us know when we were making valid points and when we had gone over the top.
I proposed that we do the SAP Global Social Media Research on this blog, in collaboration with the blogosphere, that we do it transparently and that what we find we share on this blog. This, as far as I know, would differentiate it from any market research and the process in itself would become an example of thought leadership.
I want your stories. For those of you who started reading this blog after the book was published, I interviewed most of the people in a Q & A style and posted them on this site. Then other people left comments. Those interviews got incorporated into chapters. Early versions of the chapters were then posted and we received more comments before finalizing the chapter.
So, please start those cards and letters coming now. If you have a story that reveals something about blogging, blogging trends in any country of the world please let me know. SAP is more interested in business than consumer, but what people are doing is valuable in that it shapes all markets. You are encouraged to leave a comment here. If you are shy you can email me at firstname.lastname@example.org.
I'm looking forward to seeing this unfold ( I missed this the first time around with Naked Conversations). I fully intend to participate.
Well, what are you waiting for?