Jim Turner, via Scobe, holds this interesting opinion of Adobe in the aftermath of the launch:
I can tell you what they are not doing, they are not having a conversation with the influential people in their industry. Sure they are presenting some cool things and people like Tim O’Reilly, Robert Scoble, and others are all madly discussing the new apps and talking about it, but from the Adobe side I get nothing but crickets chirping. Where is the Adobe blogger? If they are truly in competition with Microsoft, how about competing? Put a company evangelist on a blog and let the blogger talk to all of the people now linking to the rest of the discussion. Adobe may be getting excellent marks for their new and latest in technology but I give them an F in showing that they are truly in the market of discussing their products.
I tend to agree here. Microsoft has changed its public image completely simply becuase of the 3000+ Microsoft bloggers out there. Every single start-up, I’ve noticed, has a blog or two on their site. Seems everyone is jumping into the blogging trend with two feet. Well, nearly everyone. Amazon stands out as the big tech company that dosent have a corprate blogging strategy/guidelines/policy/site going. Traditional customer relations tools simply don’t have the oopmh they used to. Blogging turns faceless corprate giants into somthing a little more human.
Mea Cupla:
Jim Turner says about Adobe: “I can tell you what they are not doing, they are not having a conversation with the influential people in their industry.” and “Where is the Adobe blogger?”
I guess Jim missed that Adobe has tons of blogs.
And, I would expect that Adobe will increase the discussion over the next few months. I am telling them not to invite me next time, but to get a bunch of .NET developers in a room like Scott Hanselman. Those are the influentials that Adobe really needs to have a conversation with.
I’m heading over right now to blogs.adobe.com to see what interesting stuff I can find.
Random Musings 