Google/Microsoft Wars

If you havn’t spotted it yet, there’s a new feature to the Google Personalized Home Page. It’s with a twist. The themes change depending on the time of day. Its a great addition to Google Personalized Home. The P.H is yet another Google inititive to become the start page of the internet. Themes just make it better.

I think the Microsoft/Google wars are limited to the internet.

The Wars arn’t really about the internet. The Wars are more about who influences the user more. If Microsoft got its collective act together and pored the same zest and energy it’s used up fighting Google into its proven, core product lines of Windows and Windows Servers, there is no doubt that we’d have a kick-ass OS that has people queueing up to buy. Microsoft need to desperately concentrate on the bread-and-butter of its business. I’m not suggesting that Microsoft will suddenly disappear in a Kansas Tornado. Niether will Google. But surely its better to get the job done right the first time.

On the other hand, I’m not suggesting that Microsoft give up, far from it. I’m suggesting that greater priority be given to the Windows OS. Micrsoft has many winning products out there – look at the 360 for one. 

Look at Google as an example. Google have always leveraged thier core product : Search. All their features have search at their core. Why? Google are the class of the world when it comes to search. Why waste that? Google are not diversifng into OS’s or games- they are completely focused on their core product: Search. What do we, the consumers, get? A kick-ass search engine.

While Microsoft’s  Web effort is valiant, laudable and brave, catching up with Google seems a bit too far fetched even for viewers of  the Sci-Fi channel. In short: Its a fine line between fighting a battle and, fighting a losing battle.