Advertising

From Tim O’Reilly’s Post What Does It Mean For Public Space to Go Digital?:

When you put together all the possibilities for the future of advertising, you realize how little we’ve seen yet as digital life truly spreads beyond the computer and becomes pervasive. As digital display surfaces proliferate, so too will portable sensors (and your cell phone is becoming one of those) and controllers (your cell phone is becoming one of those as well). As David warns, we’re going to need some public discourse about how much is enough. But there are also going to be huge opportunities for companies to do what Google did with its early, uncompromising stand on relevant contextual advertising rather than blaring display ads, and to find ways to use those new digital environments in a way that is consumer-friendly and ultimately empowering.

Just take a look at the way Youtube has just added Ad’s (take alook here as well).

I think Youtube has taken the path of least resistance when it comes to ads. I’d keep an eye out for the whole idea of the user choosing to watch the commercial  changing once people have gotten used to the idea. And on that note, I’d like to repeat what Tim said:

we’re going to need some public discourse about how much is enough