I read this post from Shel Holtz last night suggesting that the Blogosphere is akin to an echo chamber. At this point I’d like to congratulate Google for NOT including search with Google Reader since I had to go looking for this post manually from my long list of feeds, which wasn’t easy – but I digress.

So, bearing in mind that I’m doing some echoing myself here:

One of the dominant criticisms of the blogosphere is that bloggers just write about what other bloggers have written about; it’s nothing more than a huge echo chamber.

I’ll give you an example of said effect. last week, Windows Home Server was released to manufacturing. I got virtually the same post from the WHS Team Blog, We got Served, Ms Home Server Blog and Ramblings of a Home Server Tester. And by the way, they all arrived in my feed reader at the same time.

Shel argues that The Echo Chamber Effect is nonsense:

I don’t buy the echo-chamber argument. Based on the 10% rule, which suggests that 10% of a blog’s (or Wikipedia’s or any other collaborative property’s) readers contribute to the content, that leaves 90% who are passive consumers of the content.

 

And gives an example:

read a blog called Brand to be Determined. Many of you—readers of this blog—probably don’t. So when I point you to a resource I learned about on Brand to be Determined, you’re getting information you probably wouldn’t have otherwise received.

Take Facebook as an example.

The tech blogoshpere has run amok with Facebook posts (A Google custom search of my 140 subscriptions gives me 1500 posts, a Google blog search gives me 437,000 posts).  Facebook has been analyzed from every conceivable angle, probably several times over.

So if I now write a post echoing Scoble and a few others, do I add value to the conversation, or noise?