Apple’s rejection out-of-hand of the Google Voice App has the interwebs all a flutter with rumours and speculation, not to mention fury as well.
Although I’m in the Uk and therefore locked out of a GV account until its released here, I’m looking forward to using it soon. Its no accident that I’m especially looking forward to using it with my iPhone, or i was in any case.
The reason why this is causing such an uproar is that the target market for GV users just happens to overlap rather significantly with that of the iPhone.
The fact is though, Google Apps for Business does not get enough attention these days. In fact, there has been a spate of articles on how Google Apps for Domain falls down when it comes to being a valid option for businesses. My hope is that Google integrates GV into the suite, giving clear value and functionality for the business user (read: me).
I envision a number of use cases where this could work.
- Imagine, via GV, a Google Wave, document, spreadsheet or presentation open magically when you answer the call. Not only are you talking to the person, you can collaborate in real time)especially rue of Google Wave).
- Google Contacts will give caller identity a whole new meaning, even if the callers aren’t already in our address book.
- In fact, Since this is really a domain oriented service, imagine being able to ring contact.yourdomain.com and getting through to reception????
The fact is that Google is positioning Google Apps for Domain to be its integrated business offering.
Microsoft has Office Communication server, which requires built in telephone networks. But has none of the integration opportunities that Google Apps for Domain has.
In fact, it would be worth the money.
If true, the fact is that Apple is obstructing Google’s business plans. No wonder the FCC and the net-neutrality lobby is up in arms.
And if this eWeek article has any truth to it, its because Apple wants to built a similar service for Mobile Me. Its not too far fetched to imagine, and makes logical sense.
Depending on Apples implementation of it (keeping 9n mind the debut of Mobile Me), it may just tempt people away from Google Apps for Domain with GV.
But apple, seriously, if you are going to start acting like this to pre-empt the competition, remember one thing: Out-Innovate Google and you’ve won. It would be a shame for Apple to start acting like Microsoft in the 1990’s.
And what if it was AT&T???? that i can’t answer. But AT&T’s reputation is so battered and bruised with iPhone users, that they may all jump ship to Android and Pre. And even more are going to be jailbreaking to get the app.
This is a state of affairs that benefits no one.
See. I like my iPhone. A lot. Every day I discover some new feature or app that makes it even better. When el Jobso gave his blessing to this device, you can see why. And they have thrown that all away with this one stupid decision.
Or have they??
Apple have a very definite reason for doing this.
I can’t wait to see what it is.