Above is Shel Isreal’s Friendwheel of his Facebook Contacts . In the interests of disclosure, I’m not on it. In fact I’m not even on Facebook. And I’m exploring why in this post.

The above picture shows a true social network, pardon the term for a minute. Most people who know Shel know others in his contact list as well.

There are a few hundred contacts here, and it is a reasonable number of people to know and be in contact with. See the difference between being like Scoble who has 5000 people who happen to read his blog and having a shortlist of  “real” people that you know personally and do business with?

If you sit down and consider this for a moment, you’ll see the logic of that statement. We all have  lists of contacts, in Outlook, Messenger, in our Mobile Phones or perhaps written in a phonebook. They are there because we know these people personally and communicate with them often.

Now I would not have the email address and phone number of my readers ( assuming I have regulars who read my blog) on my mobile in Messenger or in Outlook ( actually Google Mail, now).

Why should it be any different on FaceBook???? Why do people add contacts that they’ve never met in person?

 (And Scoble, by the very nature of his work, needs to keep a pulse on the Valley – thus his large contact list. I was just using him as an example)

Now I DO concede the point that this is exactly what happens in business – people exchange cards on a whim in the hope of acquiring business or services from someone else.

Which leads us to the next question? What do you characterize Facebook as? Is Shel’s Facebook Contacts made up mostly of froends, ore mostly of people in the same line of work ( I guess its the latter)? In other words, is Facebook a social of a business contact site?

I ask since Facebook was originally a students only site.

So why am I not on Facebook? Simple. I don’t need to be.

PS. I addition to the above, where does Facebook add value? If its business-oriented how does it do this? If its Socially-oriented, how?